Kwara state Polytechnic, Ilorin, has emerged as winner of the 2023 Pitch-A-Ton competition organized by the Department of Mass Communication, University of Ilorin, Ilorin.
A statement made available to Team@orientactualmags.com on Wednesday noted that the event which took place at the University of Ilorin, had the Kwara state Polytechnic scoring a total of 217 points to beat seven other participating institutions.
The University of Ilorin which came second had a total of 194 points while the Summit University, Offa had 184 points and got third place.
The Head of Department, Mass Communication, University of Ilorin, Dr Kehinde Kadiri, noted that the programme was organized to provide a platform for ‘the town and gown’ to merge together.
She added that it was also organized to create a platform for experts in the advertising industry to teach the University community on how advertising is being managed in the real world.
‘One thing I have realized is that there is a difference between theory and practice. What we teach our students is different and there is a huge gap between the class and what is on the field.
This platform is to provide a seamless transition for the students to understand how the game is being played in the real world and to give them the required knowledge they need before getting into the industry’ Dr Kadiri said.
One of the participants, Eniola Oluwatomisin , a student at the Department of Mass Communication, Lens Polytechnic, Offa, described her participation in the programme as worthwhile.
She noted that having been taught advertising last session, it was a good development to have herself compete with others.
Another participant, Fatimah Bashir, from the Fountain University, Osogbo said her participation in the programme has widened her horizon and prepared the participants for future events because they have also learnt from others during the competition.
One of the Jurors for the Pitch-A-Ton, Mrs. Biodun Adefila, said she was impressed with what she saw during the programme which got her convinced that a lot had gone into the teaching of participating students the basics of marketing communication.
‘Looking at perfection is not really there but they have a good understanding and an idea of what they are supposed to do’ Adefila said.
In appreciation of the participants’ performance, the Chief Executive Officer (CEO) of O2 Academy, Ozoemena Mbanefo has offered scholarships to two among the representatives of Kwara state Polytechnic, Ilorin.
The statement listed institutions that participated in the competition to include ;Thomas Adewumi University, Oko, Kwara, Lens Polytechnic, Offa, Kwara, Redeemers University, Ede, Osun State, Fountain University, Osun, Samuel Ajayi Crowther and the University of Ilorin- Team@orientactualmags.com Do you have any information you wish to share with us? Do you want us to cover your event or programme? Kindly send SMS to 08059100286, 09094171980. Thank you
